Sans Normal Jumes 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'City Boys' by Dharma Type; 'Frutiger Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Skeena' by Microsoft Corporation; 'Neue Frutiger World' by Monotype; and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, modern, energetic, confident, impact, motion, emphasis, modern branding, headline power, oblique, rounded, compact, smooth, high-impact.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are sturdy and consistently weighted, with gently softened terminals and minimal modulation, giving forms a clean, engineered feel. The italic slant is pronounced and uniform, producing a strong forward motion and a tight, efficient rhythm in text. Counters stay open in most letters, while joins and diagonals are thick and stable, helping the face hold its shape at large sizes.
This font performs best in headlines, posters, and bold brand statements where its slanted stance and heavy strokes can carry impact. It’s well suited to sports branding, promotional advertising, packaging callouts, and short display copy that benefits from speed and emphasis.
The overall tone is energetic and assertive, with a distinctly contemporary, action-oriented character. Its forward lean and dense black presence read as confident and sporty, suited to messaging that needs urgency and momentum without becoming decorative.
The design appears intended to deliver a high-impact, modern sans with built-in motion, combining wide, sturdy shapes with an energetic oblique posture. It prioritizes presence and immediacy over neutrality, aiming for clear, confident display communication.
In the samples, the combination of wide capitals and a strong oblique angle creates a dynamic headline texture with a noticeable “push” across lines. Rounded bowls and smooth curves keep the voice friendly enough for branding, while the weight and slant maintain a punchy, attention-grabbing silhouette.