Sans Normal Jelut 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ui labels, sporty, assertive, dynamic, modern, technical, create momentum, add emphasis, maximize impact, modernize tone, oblique, rounded, clean, punchy, high-impact.
A heavy, oblique sans with broad proportions and a compact, efficient rhythm. Strokes are largely monolinear with gently rounded joins and terminals, giving curves a smooth, engineered feel rather than a calligraphic one. Counters are relatively open for the weight, and the italics are driven by a consistent slant with slightly sheared, forward-leaning forms. Overall spacing reads generous and stable in caps, while lowercase forms keep a sturdy, workmanlike texture.
Best suited to headlines and short bursts of text where impact and momentum matter, such as sports branding, event promotions, packaging callouts, and attention-grabbing UI labels. The weight and slant make it especially effective for titles, subheads, and large-scale editorial or marketing typography.
The overall tone is energetic and performance-oriented, with a confident, forward motion from the slant and mass. It feels contemporary and utilitarian, projecting speed, strength, and clarity rather than warmth or delicacy.
This design appears intended to deliver a strong, modern sans voice with built-in motion, combining wide, stable letterforms with an oblique stance for emphasis. It prioritizes clear, geometric readability while amplifying intensity for display-driven communication.
The numeral set matches the overall stance with rounded shapes and strong horizontals, maintaining a consistent color at display sizes. The forms favor smooth geometry and legibility, with minimal stylistic quirks beyond the pronounced forward lean.