Sans Normal Edlum 11 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, packaging, modern, clean, casual, forward-leaning, neutral, readability, emphasis, versatility, modern tone, humanist, rounded, airy, open, smooth.
A smooth, rounded sans with a consistent rightward slant and gently tapered terminals. Curves are broad and even, with low stroke modulation and open apertures that keep counters clear at text sizes. Proportions feel balanced and slightly lively, helped by soft joins and a quiet, humanist rhythm rather than rigid geometry. Numerals follow the same flowing construction, with rounded bowls and straightforward forms that sit comfortably alongside the lowercase.
Well-suited for interfaces and product copy where a clean italic is needed for emphasis without sacrificing clarity. It also works effectively in editorial pull quotes, short-form marketing text, and brand systems seeking a contemporary, friendly italic voice.
The overall tone is modern and approachable, with an understated sense of motion from the italic angle. It reads as clean and contemporary rather than formal, projecting a friendly, practical voice suited to everyday communication.
The design appears intended as a versatile italic companion with smooth, rounded forms and clear readability. Its restrained contrast and open shapes prioritize consistent texture and dependable performance across display and text settings.
Spacing appears even and uncompressed, giving lines a breathable texture in running text. The slant is steady across caps, lowercase, and figures, creating a cohesive italic color without feeling overly dramatic.