Sans Normal Efmep 18 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, presentations, branding, captions, clean, modern, neutral, approachable, crisp, readability, clarity, contemporary tone, everyday use, subtle emphasis, humanist, slanted, open apertures, rounded forms, airy.
A slanted sans with open, rounded forms and a smooth, even stroke. Curves are generously drawn (notably in C, G, O, and S) while straight stems stay clean and slightly softened at terminals, creating a calm, continuous rhythm. Uppercase proportions feel straightforward and contemporary, with a simple, geometric-leaning construction; lowercase letters show a humanist touch through their relaxed joins and slightly calligraphic flow. Figures are clear and unobtrusive, matching the overall understated, streamlined texture in text.
This font suits interface copy, product materials, and editorial settings where a clean italic voice is needed with reliable readability. It also works well for captions, pull quotes, and contemporary branding that benefits from a subtle sense of motion without becoming decorative.
The overall tone is modern and matter-of-fact, with a gentle forward motion from the slant. It reads as professional without feeling rigid, giving a friendly, accessible voice suitable for everyday communication.
The design appears intended as a versatile, contemporary italic sans that stays neutral in tone while remaining comfortable in continuous reading. Its rounded construction and consistent slant suggest a focus on clarity, rhythm, and everyday usability across text and display sizes.
The italic angle is consistent across capitals, lowercase, and numerals, helping paragraphs hold a cohesive diagonal rhythm. Spacing appears comfortable in running text, producing an even gray value without looking tight or overly loose.