Sans Normal Polif 15 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co.; 'Akko', 'Avenir Next', and 'Avenir Next Paneuropean' by Linotype; 'Fact' by ParaType; and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, industrial, sporty, retro, friendly, impact, space-saving, clarity, modernity, approachability, blocky, compact, rounded, sturdy, punchy.
A compact, heavy sans with rounded corners and softened curves that keep the dense color from feeling harsh. Strokes are uniform and simplified, with wide counters and open apertures that hold up well in large, dark settings. The capitals are tall and block-like, while the lowercase stays sturdy and straightforward, mixing circular bowls with squared-off joins. Numerals are equally weighty and geometric, matching the font’s tight rhythm and headline-oriented proportions.
Best suited to headlines, posters, and branding where strong impact and compact width are useful. It should also work well for signage and packaging that need a sturdy, high-contrast silhouette and quick recognition at a glance. In longer text, its dense weight and tight rhythm suggest using it sparingly or at generous sizes with ample leading.
The overall tone is loud and confident, with a no-nonsense, poster-ready presence. Rounded shaping adds approachability, giving it a friendly, contemporary feel despite the strong, compressed footprint. It reads as energetic and functional—more utilitarian than elegant.
The design appears intended to deliver maximum visual punch in limited horizontal space, combining simplified geometric structure with rounded edges for friendliness and broad legibility. It prioritizes a cohesive, bold texture and clean, modern shapes over delicate detail.
Spacing appears tight and efficient, creating a continuous, high-impact texture in text lines. Several forms favor simplified, engineered geometry (notably in diagonal letters and squared terminals), reinforcing a signage and display sensibility.