Sans Normal Tobay 3 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Magnat', 'Neue Magnat Display', and 'Neue Magnat Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, editorial, branding, packaging, posters, luxury, dramatic, classic, fashion, display impact, premium branding, editorial voice, stylized elegance, sculptural, calligraphic, crisp, refined, high-waisted.
This typeface presents a strongly modulated stroke system with crisp, knife-like terminals and smooth, swelling curves. Round letters show pronounced thick–thin transitions and tightly controlled bowls, while straight-sided forms stay sharp and clean with minimal rounding. The lowercase features compact, well-contained counters and a single-storey a with a teardrop-like terminal; the g includes a prominent looped descender that adds a calligraphic flourish. Numerals mirror the same sculpted contrast, with elegant curves and firm verticals that keep figures stable at display sizes.
Best suited to headlines, magazine layouts, brand marks, and packaging where its contrast and crisp terminals can read as intentional and sophisticated. It can also perform well for pull quotes or short subheads, especially when ample spacing and generous sizes preserve the fine strokes.
The overall tone is polished and assertive, combining classic refinement with a contemporary, fashion-forward edge. Its dramatic stroke contrast and sharp finishing give it a premium, editorial feel suited to high-impact messaging.
The font appears designed to deliver a refined display presence with a strong typographic silhouette—pairing sharp, modern finishing with classic, sculpted letterforms to convey premium tone and confident emphasis.
The design shows careful optical balance: heavy vertical stress is countered by thin, taut hairlines, producing a lively rhythm in mixed-case settings. Distinctive details—such as the looped g and the tapered joins on curved letters—create a recognizable voice without becoming overly ornamental.