Sans Normal Tonav 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine covers, branding, posters, packaging, fashion, luxury, editorial, dramatic, refined, luxury impact, editorial display, statement branding, dramatic elegance, hairline accents, sharp terminals, flared joins, sculptural, high-fashion.
A display-oriented roman with pronounced thick–thin modulation and crisp, tapered strokes. Letterforms are compact and weighty in their stems, contrasted by hairline crossbars, joins, and diagonal cuts that create a carved, faceted feel. Curves are smooth but tightly controlled, with small apertures and pinched transitions that emphasize verticality and a strong black-and-white rhythm. Numerals and capitals show the same razor-thin details and occasional extended swashes, giving the set an intentionally stylized, high-impact texture in text.
Best suited to large-size applications such as headlines, cover lines, brand marks, and campaign typography where its contrast and sculptural detailing can be appreciated. It can also work for upscale packaging and event materials when set with generous spacing and clear reproduction.
The overall tone is polished and dramatic, evoking high-fashion and luxury editorial design. Its sharp hairlines and sculpted shapes feel poised and sophisticated, with a slightly theatrical edge that reads more couture than casual.
The design appears intended to deliver maximum elegance and impact through extreme modulation, sharp terminal treatment, and a deliberately stylized construction that feels tailored for statement typography rather than extended reading.
Fine details (hairline strokes and delicate cross elements) become a defining feature, so the design reads best when those details have enough resolution and breathing room. The distinctive diagonals and tapered cuts add a custom-logotype character that stands out in short bursts.