Sans Superellipse Wipu 3 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Design System' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, futuristic, techy, industrial, sci-fi, digital, impact, modernity, systematic, tech aesthetic, brand distinctiveness, rounded corners, squared forms, extended, modular, geometric.
A geometric sans built from rounded-rectangle (superellipse-like) forms, with broad, extended proportions and consistently softened corners. Strokes are uniform and heavy, with crisp terminals and minimal modulation, creating a clean, engineered texture. Counters tend to be rectangular and horizontally oriented, apertures are controlled, and the overall rhythm feels modular and grid-aligned. The lowercase maintains a large, sturdy x-height, while numerals and capitals follow the same squared, rounded system for a highly consistent silhouette.
Best suited to display applications where its wide stance and modular geometry can define a strong visual identity—headlines, posters, branding, product marks, and packaging. It also fits UI-style titling and on-screen graphics when used at larger sizes, where the squared counters and rounded corners remain clear.
The tone reads contemporary and machine-made, with a distinctly futuristic, interface-driven feel. Its rounded-square geometry suggests technology, transportation, and hardware branding—confident, sleek, and slightly retro-futurist rather than friendly or calligraphic.
The font appears designed to deliver a cohesive, rounded-square techno aesthetic with maximum visual impact. By unifying shapes through consistent corner radii and rectangular counters, it aims for a highly legible, modern display voice that feels precise and industrial.
The design emphasizes horizontal stability: many glyphs feature flat top and bottom runs and compact internal cutouts, yielding strong signage presence. In running text the dense, blocky shapes create a tight, graphic color that rewards larger sizes and clear spacing.