Sans Normal Amdiz 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, ui labels, signage, branding, posters, modern, neutral, friendly, confident, utilitarian, clarity, versatility, modernity, impact, geometric, rounded, clean, compact, high legibility.
A clean, geometric sans with sturdy strokes and smoothly rounded curves. Counters are generous and largely circular, giving letters like O, C, and G a consistent, even rhythm, while verticals read straight and stable. Terminals are mostly clean and blunt, with minimal modulation and no decorative detailing; joins are crisp and the overall texture is solid and compact. The lowercase shows a single-storey a and g, a rounded-dot i/j, and simplified, open forms that keep word shapes clear at display and text sizes. Numerals are straightforward and robust, with a balanced, contemporary silhouette that matches the letterforms.
Works well for contemporary headlines, UI labels, and signage where quick recognition matters. Its compact, sturdy shapes also suit brand marks and marketing graphics that need a clean, modern sans with strong presence in short lines of text.
The tone is modern and matter-of-fact, aiming for clarity over personality, yet it still feels approachable due to its rounded geometry and open counters. It conveys confidence and practicality, making it well-suited to straightforward communication where you want a contemporary, no-nonsense voice.
Likely designed to provide a dependable, modern sans with geometric foundations and high clarity, balancing a strong, compact texture with friendly rounded forms for broad, everyday usability.
Round letters maintain a consistent circular logic, while diagonals (V, W, X, Y) are sharply cut and give the font a crisp, engineered feel. The overall spacing and proportions create a dark, steady typographic color that holds up well in headings and short blocks of copy.