Sans Normal Amgoy 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans' and 'Qubo' by Hoftype, 'Corbel' by Microsoft Corporation, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: ui text, body copy, forms, signage, editorial, neutral, modern, clean, practical, friendly, versatility, legibility, neutrality, clarity, utility, rounded, geometric, plainspoken, even, stable.
A straightforward sans with predominantly rounded construction and smooth, continuous curves. Strokes are even and low in contrast, with crisp terminals and minimal modulation, creating a steady color in text. Proportions feel balanced and workmanlike, mixing circular bowls with simple, direct joins; counters are open and shapes remain clear at both display and paragraph sizes. Numerals follow the same plain geometry, with ample interior space and consistent stroke rhythm.
Well-suited for interfaces, dashboards, and general-purpose product typography where clarity and even rhythm matter. It should also perform reliably in body copy and editorial settings, and can scale up for straightforward signage or headings without becoming overly stylized.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness, while the restrained forms keep it professional and unobtrusive. The result feels dependable and utilitarian rather than expressive or decorative.
Designed as a versatile, no-nonsense sans intended to cover a wide range of everyday typography needs. The emphasis appears to be on clean geometry, consistent stroke behavior, and legible, familiar letterforms that stay calm across sizes and contexts.
Round letters such as O/C/G and the bowls in B/P/R read strongly circular, reinforcing a geometric impression. The lowercase maintains a familiar, contemporary texture with straightforward shoulders and minimal quirks, helping it stay readable in longer lines. Spacing appears even in the sample text, supporting a consistent, steady rhythm.