Sans Normal Jidor 3 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, modern, assertive, sporty, editorial, emphasis, impact, motion, modernity, clarity, oblique, rounded, open counters, angled terminals, compact caps.
This is an oblique, heavy-weight sans with smooth, rounded construction and subtly varied stroke behavior. Capitals are wide and stable with generous curves in C, G, and O, while straighter forms like E and F keep crisp, slightly angled terminals that reinforce the slanted rhythm. Lowercase shows a single-storey a and g, open apertures, and simplified joins, giving the texture a clean, contemporary flow. Numerals are sturdy and readable with rounded bowls and diagonal emphasis that matches the italic slant.
It performs best in short-to-medium display settings such as headlines, posters, and brand marks where the strong oblique stance can carry emphasis. The sturdy numerals and clear letter shapes also suit product packaging, sports or event graphics, and promotional materials where bold, fast energy is desired.
The overall tone is energetic and forward-leaning, balancing a clean sans structure with a sense of motion. Its weight and slant read as confident and active, suitable for messaging that wants to feel modern and impactful rather than quiet or delicate.
The design appears intended as a contemporary oblique sans that delivers strong emphasis with smooth curves and straightforward forms. It prioritizes immediacy and visual punch while staying clean and legible in typical display applications.
Spacing appears comfortable for display use, with a consistent rightward slant and cohesive curves across both uppercase and lowercase. Rounded forms dominate, and the diagonals in letters like K, V, W, X, and Y add snap without introducing sharp, brittle detail.