Sans Normal Tulew 9 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, approachability, modern branding, display clarity, rounded, soft corners, compact apertures, high ink-trap feel.
This typeface is a heavy, rounded sans with broad proportions and smooth, bowl-driven construction. Strokes are thick and largely uniform, with gently softened joins and terminals that keep the silhouettes calm rather than sharp. Counters are relatively tight and apertures tend to be on the closed side, giving letters a dense, poster-ready color while still maintaining clear internal shapes. The lowercase shows single-storey forms (notably the a and g) and overall sturdy geometry, while numerals follow the same chunky, rounded logic for a consistent texture across mixed text.
Best suited for headlines, brand marks, packaging, and display copy where strong presence is required. It can also work for short UI labels or signage when a friendly, high-impact voice is desired, especially at medium-to-large sizes.
The overall tone is bold and approachable, combining a contemporary, no-nonsense presence with a friendly softness. Its rounded shapes and dense rhythm read as upbeat and attention-getting, without feeling aggressive, making it feel well-suited to energetic branding and straightforward messaging.
The design appears intended to deliver a bold, contemporary voice with softened geometry—maximizing visual impact while keeping an approachable, rounded character for modern display and branding contexts.
In text, the weight produces strong word shapes and high contrast against the page, with spacing that feels intentionally generous for such a dark style. The design prioritizes impact and clarity at larger sizes, where the rounded detailing and compact counters are easiest to appreciate.