Sans Normal Tulem 4 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, assertive, modern, impactful, clean, sporty, display impact, modern utility, brand presence, headline clarity, blocky, rounded, crisp, compact, geometric.
A heavy, display-oriented sans with sturdy vertical stems and rounded bowls that keep counters open despite the dense weight. Curves are smooth and fairly geometric, while joins and terminals tend toward squared, cropped endings, creating a firm, poster-ready silhouette. Proportions skew broad with generous letterwidths and a steady rhythm across lines; the lowercase shows a single-storey “a” and “g” with simplified construction. Figures are large and dark with clear forms intended to hold up at headline sizes.
This font is well suited to headlines, advertising, and poster typography where maximum presence is needed. It can also work for branding, packaging, and signage that benefits from a sturdy, contemporary sans with clear, simplified letterforms.
The overall tone is confident and attention-grabbing, with a contemporary, no-nonsense feel. Its broad stance and dense color read as energetic and promotional, suited to bold statements rather than subtlety.
The likely intention is a bold, modern display sans that prioritizes punchy legibility and strong silhouettes in short-to-medium text runs. Its geometric curves and squared terminals suggest a design aimed at contemporary graphic use and high-impact messaging.
The design balances rounded interior shapes with flat outer cuts, producing a crisp, engineered look. Spacing appears built for display: letters sit comfortably without feeling airy, and the heavy strokes create strong word shapes in the sample text.