Script Puguz 13 is a bold, narrow, very high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, invitations, playful, handcrafted, friendly, whimsical, retro, expressiveness, handmade feel, display impact, approachability, brushy, bouncy, rounded, looped, textured.
This script has a brush-pen look with pronounced thick–thin transitions and slightly irregular stroke edges that keep it feeling handmade. Letterforms are mostly upright with a bouncy baseline rhythm and compact proportions, pairing tall ascenders and deep descenders with relatively small counters. Strokes tend to end in soft tapers or blunt terminals, and many capitals use simple, open loops rather than ornate swashes, keeping the overall silhouette bold and legible at display sizes. Numerals echo the same calligraphic contrast, mixing rounded bowls with narrow joins and occasional curl-like finishes.
Best used for short to medium display text such as logos, product packaging, café menus, posters, social graphics, and event invitations. Its strong contrast and dark strokes hold up well on light backgrounds, while the lively forms make it especially effective for punchy headlines and branded phrases rather than long-form reading.
The overall tone is warm and personable, with a casual charm that reads as contemporary handcrafted rather than formal calligraphy. Its lively rhythm and chunky strokes give it a cheerful, approachable personality suited to upbeat messaging and lighthearted branding.
The design appears intended to capture a modern brush-script voice that balances expressive calligraphy with straightforward readability. It aims for an energetic, handcrafted look with enough consistency to function reliably in display typography across branding and promotional contexts.
The texture comes through as subtle wobble and ink-like pooling in thicker areas, which adds character but also means spacing and joins can feel intentionally organic. Capitals stand out clearly from lowercase thanks to their height and simplified loop structures, while the lowercase maintains a consistent brush-script flow even when characters are not tightly connected.