Script Purew 12 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: packaging, logos, social posts, invitations, greeting cards, friendly, handmade, playful, casual, whimsical, handwritten warmth, casual elegance, craft aesthetic, friendly branding, expressive display, brushy, looped, rounded, bouncy, monoline-like.
A lively, hand-drawn script with a brush-pen feel and pronounced contrast between thicker downstrokes and lighter connecting strokes. Letterforms are upright with rounded terminals and frequent entry/exit strokes that encourage connection, while spacing and stroke joins keep an informal, handwritten rhythm. The caps are tall and simplified, and many lowercase letters show open counters and soft curves, giving the overall texture a light, airy cadence despite the boldened main strokes.
Best suited to display settings where personality matters—branding marks, packaging callouts, invitations, greeting cards, and social media headlines. It also works well for short quotes, menu highlights, and signage where a friendly handwritten flavor is desired and generous sizing preserves stroke detail.
The font reads as personable and upbeat, with a casual, approachable tone that feels crafted rather than mechanical. Its looping details and bouncy proportions add a touch of whimsy, making text feel conversational and warm.
Designed to mimic quick, confident brush lettering with easy connectivity and a cheerful, contemporary craft aesthetic. The goal appears to be an expressive script that remains legible in short phrases while retaining natural handwritten variation.
Numbers and punctuation follow the same brush-script logic, with smooth curves and occasional swashy turns that stand out in short strings. The texture is intentionally uneven in a natural way, which adds charm but also makes long passages feel more expressive than strictly utilitarian.