Sans Contrasted Wiha 7 is a regular weight, narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, luxury, dramatic, refined, elegance, impact, modernity, motion, calligraphic, diagonal stress, hairline, crisp, sleek.
A sharply slanted, high-contrast design with long, tapering hairlines and compact, upright-to-leaning proportions. Curves show a pronounced diagonal stress, with thick strokes that swell quickly into thin terminals, creating a crisp, cut-like finish. Letterforms are relatively narrow and tall, with smooth, continuous bowls and pointed joins; counters stay open despite the contrast. The numerals and capitals maintain a consistent, streamlined rhythm, while strokes vary subtly across glyphs to preserve a lively, written-like cadence rather than rigid uniformity.
Best suited to display settings such as headlines, magazine spreads, brand marks, and promotional layouts where contrast and slant can be appreciated. It can work for short passages in editorial contexts when set with generous size and spacing, but its finest strokes suggest more caution for small text or rough printing conditions.
The overall tone is polished and dramatic, evoking modern editorial typography and luxury branding. Its sharp contrasts and elegant slant feel stylish and confident, with a refined, slightly theatrical presence that reads as premium and deliberate.
This font appears designed to deliver a sleek, contemporary take on contrasted italic letterforms, prioritizing elegance, motion, and visual impact. Its narrow proportions and razor-thin hairlines suggest an intention to create high-end typographic color for fashion- and culture-forward applications.
In running text, the strong thick–thin modulation and fine hairlines create striking texture and sparkle, especially at larger sizes. The most delicate strokes may feel fragile on low-resolution outputs or when reversed, but they contribute significantly to the font’s distinctive, high-fashion character.