Sans Normal Nogun 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Chesna Grotesk' by Horizon Type, 'Almarose' by S&C Type, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, friendliness, brand voice, display clarity, modernity, rounded, chunky, soft, geometric, compact.
A heavy, rounded sans with soft corners and broadly circular bowls. Strokes are consistently thick with minimal modulation, producing sturdy silhouettes and even color. Counters are relatively tight at this weight, and the joins feel smoothed rather than sharp, especially where diagonals meet verticals. Overall proportions lean compact, with generous curves in O/C/G and a simple, straight-sided construction in E/F/T and the numerals.
Well-suited to headlines, posters, packaging, and brand marks that need high impact and a friendly, modern feel. It can also work for short UI labels or signage where bold clarity is prioritized over fine detail, especially at medium-to-large sizes.
The tone is bold and upbeat, with a friendly, informal warmth coming from the rounded geometry and dense letterforms. It reads as confident and contemporary, leaning more toward approachable branding than austere or technical typography.
The design appears intended to deliver maximum visual impact with a warm, geometric personality, combining simple construction with rounded terminals to keep the tone approachable. Its consistent stroke weight and compact counters suggest a focus on bold display communication and memorable branding.
In text, the heavy weight creates strong presence and quick word-shape recognition, while the tight apertures and closed counters suggest best performance at larger sizes. The numerals match the same rounded, weighty construction, keeping a consistent voice across headlines and display settings.