Sans Normal Nobab 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Capitana' by Floodfonts, 'Calima' by JCFonts, 'Grava' by Positype, and 'Geograph' by Sarah Khan (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, chunky, high impact, approachability, clarity, contemporary branding, rounded, soft corners, geometric, compact, heavy.
A heavy, rounded sans with compact proportions and a smooth, geometric construction. Strokes are uniformly thick with low contrast, and terminals are softly rounded or subtly squared off, producing a dense, sturdy texture. Counters are fairly tight in letters like B, P, R, and e, while round forms (O, C, G, 0, 8, 9) stay broadly circular and consistent. The lowercase shows a single-storey a and g, a rounded-shoulder n/m, and short, sturdy arms in k and r; overall spacing and rhythm read as solid and even at display sizes.
This face is well suited to headlines, posters, and punchy brand messages where strong weight and rounded geometry help the words stand out. It can work effectively for packaging, labels, and signage that benefits from a friendly but assertive look, especially at medium to large sizes.
The font projects a friendly, confident tone—bold without feeling aggressive. Its rounded geometry and compact massing give it an approachable, slightly playful voice that still reads clean and contemporary.
The design appears intended to deliver maximum impact with minimal fuss: a clean, geometric sans whose rounded forms and dense weight create an approachable display voice. It emphasizes consistency across curves and straight strokes to keep the overall texture bold, smooth, and highly legible at a glance.
The numerals match the letterforms in weight and roundness, with simple, high-impact shapes that favor clarity over nuance. In text settings, the heavy color and tight counters create strong presence, making it best suited to shorter runs where emphasis is desired.