Sans Normal Utlaw 10 is a regular weight, very narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, advertising, dynamic, modern, sporty, assertive, clean, space-saving, contemporary tone, motion emphasis, display impact, clear labeling, condensed, oblique, forward-leaning, crisp, streamlined.
A condensed, forward-leaning sans with crisp terminals and smooth, elliptical bowls. Strokes stay relatively even with subtle contrast, and curves are tight and controlled, giving counters a compact, efficient feel. Uppercase forms are tall and narrow with clean joins, while lowercase maintains a straightforward, utilitarian build and a normal x-height. Numerals follow the same slanted, compact construction, reading clearly in text and in isolation.
This font is well suited to headlines and short-to-medium text where space is limited and a sense of speed is desirable. It can work effectively for branding, advertising, and sports or automotive-style graphics, as well as for UI labels or navigation where a narrow footprint helps maintain layout density.
The overall tone is fast and energetic, with a purposeful, contemporary voice. Its narrow stance and oblique posture create a sense of motion and urgency without becoming decorative, making it feel sporty and businesslike at once.
The design appears intended to deliver a compact, modern sans voice with a built-in sense of motion. By combining condensed proportions with a consistent oblique angle and clean, controlled curves, it aims for clarity and impact in space-conscious display settings.
The design’s rhythm is driven by consistent slant and condensed proportions, producing a strong vertical cadence in words. In longer lines, the compact letterforms help conserve space while keeping a sharp, high-contrast silhouette against the page.