Sans Superellipse Etmar 3 is a bold, narrow, medium contrast, italic, tall x-height font visually similar to 'Rogue Sans Nova' by Device (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app headers, sporty, dynamic, assertive, modern, energetic, impact, speed, compactness, modernity, branding, condensed, oblique, rounded, geometric, sturdy.
A condensed, oblique sans with a sturdy, forward-leaning stance and rounded-rectangle (superellipse-like) shaping throughout. Strokes are thick and consistent with gently softened corners, producing compact counters and a tight, efficient rhythm. Curves and bowls feel squarish rather than fully circular, while joins stay clean and mechanical, giving the letterforms a disciplined, engineered look. Numerals and capitals share the same narrow proportions and firm weight, emphasizing verticality and pace.
Well suited to sports and fitness identities, event graphics, and punchy headlines where a sense of speed and impact is desired. It can also work for packaging callouts, tech or mobility-themed branding, and interface headers where a compact footprint and strong emphasis help prioritize information.
The overall tone is fast and purposeful, with a competitive, performance-driven feel. Its slanted posture and compact massing suggest motion and urgency, making it feel contemporary and confident rather than casual or decorative.
The design appears intended to deliver a compact, high-impact italic voice built from geometric, rounded-rectangle forms. It prioritizes momentum, space efficiency, and a strong, contemporary silhouette that stays consistent across letters and numerals.
Spacing appears relatively tight, and the dense color can build quickly in longer lines, especially in all-caps or small sizes. The distinctive rounded-rect geometry gives it a recognizable silhouette that reads well at display sizes where the softened corners and squarish bowls are most evident.