Sans Normal Apdem 18 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, body text, product design, wayfinding, presentations, clean, modern, friendly, neutral, tech, clarity, versatility, modernity, systematic design, neutral branding, geometric, rounded, open counters, high legibility, crisp terminals.
This sans presents as a clean, geometric design with largely circular bowls and smooth, consistent strokes. Curves are generous and round (notably in C, O, Q, and 0), while joins and terminals stay crisp and uncomplicated. The lowercase shows compact vertical proportions and simple, single-storey forms (a and g), with open apertures in letters like e and c that support clarity at text sizes. Overall spacing and rhythm feel even, with a slightly engineered, systematic construction across letters and numerals.
It suits interface typography, product copy, and general-purpose editorial or corporate text where a clear, modern sans is needed. The balanced shapes and open counters also make it appropriate for signage and informational layouts, while the even rhythm works well in presentations and dashboards.
The overall tone is modern and neutral with a mild friendliness from the rounded forms. It reads as straightforward and functional rather than expressive, lending a contemporary, tech-adjacent feel without becoming cold or overly clinical.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency through geometric construction and simplified lowercase forms. Its restrained detailing suggests it was drawn to perform reliably across a wide range of sizes and contexts, especially in contemporary digital and brand systems.
Key distinguishing cues include the single-storey lowercase a and g, the clean, open e, and the smooth, near-circular zero that matches the roundness of O. Uppercase forms are restrained and geometric, with minimal gesture and a consistent, uncluttered silhouette.