Sans Normal Amder 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rabona' by AcidType, 'Aspira' by Durotype, and 'Gonzi' by Mans Greback (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, modern, friendly, clean, confident, neutral, clarity, legibility, modernity, neutrality, approachability, geometric, rounded, even, open, crisp.
A rounded, geometric sans with sturdy strokes and smooth curve-to-stem joins. Circular forms (notably in O, C, G, and o) read as near-monoline with generous apertures, while terminals are clean and largely straight-cut, keeping edges crisp at display sizes. Proportions are balanced and fairly wide in the rounds, with steady spacing and consistent rhythm across mixed case and figures; the lowercase shows a compact, practical construction with clear counters and simple forms (single-storey a and g). Numerals are straightforward and highly legible, with open shapes and stable verticals that match the letterforms’ weight and presence.
Well-suited to brand identities, product wordmarks, and marketing headlines where a modern, clean tone is needed. The open shapes and straightforward numerals also make it a strong choice for UI text, dashboards, wayfinding, and signage where quick recognition matters.
The overall tone feels contemporary and approachable, combining geometric clarity with a soft, friendly roundness. It communicates reliability and clarity without feeling cold, making it suitable for brands or interfaces that want a modern but human voice.
Likely designed to deliver a clear, contemporary sans built from simple geometry, prioritizing legibility and a friendly neutrality. The consistent stroke behavior and open counters suggest an intention to perform reliably across both short display settings and everyday interface or informational typography.
The design leans on clean geometry and open counters for clarity, with a slightly emphatic presence that supports short headlines and UI labels alike. Uppercase forms appear particularly stable and architectural, while the lowercase keeps a simple, utilitarian silhouette that maintains legibility in continuous text.