Serif Flared Pyho 3 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Dean Gothic' by Blaze Type, 'News Gothic EF' by Elsner+Flake, 'News Gothic No. 2' by Linotype, 'PG Gothique' by Paulo Goode, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, confident, friendly, retro, punchy, warm, impact, approachability, display clarity, vintage flavor, soft-cornered, rounded, compact, bracketed, poster-ready.
A heavy, high-ink serif design with compact proportions and softly rounded corners throughout. Stems and terminals broaden into gently flared endings, with small, bracket-like transitions that keep the shapes smooth rather than sharp. Counters are relatively tight but clean, and curves (notably in C, S, and the bowls of B/P/R) are full and sturdy, giving the face a cohesive, chunky rhythm. The lowercase shows a single-storey a and g, short ascenders, and sturdy serifs that read as softened wedges rather than crisp hairline details.
Best suited to headlines, display typography, and short blocks of copy where strong presence is needed—such as posters, packaging, brand marks, and editorial feature titles. It can also work for pull quotes or subheads where a warm, assertive serif texture helps anchor the page.
The overall tone is bold and approachable, combining a classic serif voice with a slightly playful, mid-century sign-painting feel. Its soft joins and rounded weight distribution make it feel welcoming and energetic rather than formal or delicate.
The design appears intended to deliver a classic serif silhouette with extra weight and softened detailing, prioritizing impact and legibility at larger sizes. The flared terminals and rounded transitions suggest a deliberate move toward warmth and approachability while retaining a traditional typographic backbone.
The numerals are broad and strongly modeled, matching the same flared, rounded terminal language as the letters. The design maintains consistent weight and curvature in text settings, producing a dense, impactful texture with clear word shapes.