Sans Normal Ordul 2 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont, 'Arlen' by Groteskly Yours, 'Calton' by LetterMaker, 'Formiga' by TipoType, 'Antique Olive' by URW Type Foundry, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, direct, impact, clarity, modernity, approachability, geometric, rounded, sturdy, compact, high-ink.
A heavy, geometric sans with broad, rounded curves and strongly filled-in counters. Strokes maintain an even thickness throughout, with smooth circular bowls (O, C, e) paired with flat, squared terminals on many verticals and horizontals. Proportions feel wide and stable in the capitals, while the lowercase is compact with a tall x-height and short extenders, creating a dense, efficient texture. Joins are clean and uncluttered, and figures are large and blocky with simple, highly legible forms.
Best suited to display sizes where its heavy weight and large counters can deliver maximum impact—headlines, posters, branding marks, packaging, and bold UI moments like hero banners or section headers. It can also work for short paragraphs or labels when a strong, compact typographic color is desired, but it will feel dense in extended reading settings.
The overall tone is assertive and contemporary, with a friendly warmth coming from the rounded geometry. It reads as practical and no-nonsense at a glance, yet approachable rather than severe, making it feel well-suited to straightforward messaging and bold statements.
The design appears intended to provide a robust, high-impact sans that stays clean and highly readable while leaning on rounded geometric construction for approachability. It prioritizes clarity and presence, aiming for a dependable voice in modern graphic applications.
The rhythm in text is tight and solid due to the high stroke mass and relatively short ascenders/descenders. Round letters stay very circular, while angular letters (K, V, W, X) keep crisp diagonals, giving a balanced mix of softness and structure. Numerals match the letterforms in weight and presence, reinforcing a cohesive, headline-forward color.