Sans Normal Lobim 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Epoca Pro' by Hoftype, 'Fact' by ParaType, 'Clara Sans' by Signature Type Foundry, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, assertive, modern, friendly, bold emphasis, dynamic motion, brand impact, display clarity, rounded, oblique, chunky, compact, high-impact.
A heavy, oblique sans with broad, rounded bowls and a compact, forward-leaning stance. Strokes stay largely uniform, with smooth joins and softened corners that keep the dense weight from feeling harsh. Proportions are slightly condensed in places and the counters are kept open enough for bold display use, with a generally steady rhythm across uppercase, lowercase, and numerals.
Best suited to headlines and short-to-medium display copy where impact and momentum are desirable. It works well for sports and lifestyle branding, promotional graphics, packaging callouts, and social or digital ads that need strong emphasis at a glance. The heavy weight and oblique posture make it less ideal for long-form reading but effective for bold, attention-grabbing statements.
The overall tone is energetic and assertive, with a fast, sporty slant and a punchy presence. Rounded construction adds approachability, balancing the strong weight with a more friendly, contemporary feel. It reads as confident and promotional rather than formal or understated.
The design appears intended to deliver maximum emphasis with a dynamic slant while maintaining a clean, contemporary sans structure. Rounded forms and steady stroke behavior suggest a focus on approachable, high-impact branding and display typography that stays cohesive across letters and numbers.
The italic angle is pronounced, giving words a continuous forward motion in text. Numerals appear sturdy and simplified, matching the same rounded, uniform-stroke logic for consistent headline setting.