Sans Normal Lubul 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Modica' and 'Morandi' by Monotype, 'Neue Reman Sans' by Propertype, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, punchy, modern, impact, momentum, visibility, modernity, display, heavy, oblique, rounded, chunky, clean.
This typeface is a heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are thick and largely uniform, with smooth curves in bowls and counters and a consistently forward-leaning posture across capitals, lowercase, and figures. Terminals are generally clean and squared-off, while joins stay compact, producing a dense, high-impact texture. The lowercase shows single-storey forms (notably a and g) and generous, circular counters that keep letters readable despite the weight.
It is well-suited to headlines, posters, and branding where an immediate, high-visibility presence is needed. The bold, oblique rhythm also fits sports and fitness graphics, retail promotions, packaging callouts, and short-form editorial display lines where impact matters more than long reading comfort.
The overall tone feels energetic and assertive, with a sporty, promotional edge driven by the strong slant and big, rounded shapes. It reads as modern and straightforward rather than delicate or formal, projecting confidence and momentum.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometric feel, combining a forward-leaning stance with heavy strokes for emphasis. It prioritizes bold legibility and a contemporary, action-oriented voice for display-forward typography.
Capitals are sturdy and wide with simple internal structure, and the numerals match the same bold, rounded language for a cohesive set. Spacing in the sample text yields a tight, powerful rhythm that favors display sizing, where the oblique stance and heavy mass come through most clearly.