Sans Normal Afluj 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Camber' by Emtype Foundry, 'Moderna Sans' by Latinotype, 'Nudista' by Suitcase Type Foundry, and 'Duran' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, dynamic, contemporary, sporty, confident, clean, emphasis, modernity, impact, clarity, momentum, oblique, geometric, rounded, crisp, compact.
A slanted sans with a geometric backbone and smooth, rounded curves. Strokes are sturdy and even, with clean terminals and minimal modulation, giving the letterforms a solid, contemporary silhouette. Counters are generally open and circular, while diagonals and joins stay crisp, producing a tight, efficient rhythm in lines of text. Figures are straightforward and legible, matching the font’s overall compact, forward-leaning texture.
This font is well suited to headlines and short blocks of copy where a strong, slanted sans can add momentum and emphasis. It should perform especially well in branding, packaging, and promotional graphics that need a modern, energetic voice, as well as signage where clear shapes and robust strokes help maintain readability at distance.
The overall tone feels energetic and purposeful, with an assertive, forward motion created by the consistent slant. It reads as modern and practical rather than decorative, projecting a sporty, no-nonsense confidence suitable for attention-grabbing headings.
The design appears intended to deliver a clean, modern sans voice with added speed and emphasis through an oblique stance. Its consistent geometry and sturdy construction suggest a focus on clarity and impact across display and headline applications.
The italic angle is applied consistently across capitals, lowercase, and numerals, which helps maintain a uniform texture. Round letters stay smooth and stable while diagonals (notably in letters like V, W, X, and Y) add a sharp, fast cadence in display settings.