Sans Normal Afluj 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Mollen' by Eko Bimantara, 'Mazot' by Hurufatfont, 'HD Colton' by HyperDeluxe, 'Otoiwo Grotesk' by Pepper Type, 'Aago' by Positype, 'Core Sans E' by S-Core, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, dynamic, confident, modern, sporty, businesslike, impact, motion, clarity, modernity, oblique, rounded, clean, smooth, geometric.
This typeface is a heavy, oblique sans with rounded, compact counters and smooth, continuous curves. Strokes are sturdy and even, with minimal modulation, and terminals are cleanly cut for a crisp, contemporary finish. The letterforms lean consistently with a forward, energetic slant; bowls and rounds (C, G, O, e, o) feel broadly circular, while diagonals (A, K, V, W, X, y) are strong and neatly aligned. Spacing appears fairly tight at display sizes, with a dense, cohesive texture that reads as solid and punchy.
Best suited for headlines, branding, and short-to-medium display copy where a bold, forward-leaning presence is desirable. It works well in sports and lifestyle graphics, promotional materials, packaging, and UI moments like banners or hero text where impact and momentum matter more than extended reading comfort.
Overall, it communicates speed and assertiveness—an energetic, contemporary tone that feels performance-oriented and confident. The italic posture adds motion and urgency, while the rounded construction keeps the voice approachable rather than aggressive.
The design appears intended to deliver a modern, high-impact sans that conveys motion through a consistent oblique stance while keeping forms simple, rounded, and highly legible at larger sizes. It prioritizes strong silhouette, compact density, and a confident rhythm for attention-grabbing typography.
Capitals are broad and stable with simplified construction, and the numerals share the same sturdy, rounded geometry for a consistent typographic color. The lowercase shows clear, familiar forms with generous apertures in several letters, supporting quick recognition in short runs of text.