Sans Normal Bobud 34 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau, 'Primana Pro' by RMU, 'Scylla' and 'URW Form' by URW Type Foundry, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: ui text, wayfinding, corporate, editorial, packaging, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, accessibility, systematic, rounded, geometric, open, crisp, balanced.
A clean, rounded sans with largely circular bowls and smooth, even stroke widths. Uppercase forms are simple and geometric, with broad curves in C/G/O and straightforward diagonals in A/V/W/Y. Lowercase shows a single-storey a and g, a round i/j tittle, and generally open apertures, giving an even texture in running text. Terminals are mostly straight and crisp, with gentle curvature where strokes join; spacing and proportions feel balanced and consistent across letters and numerals.
Well-suited for interface copy, product labeling, and general brand systems where a clear, unobtrusive sans is needed. Its straightforward geometry and open forms also make it a solid choice for editorial subheads, signage, and information-heavy layouts that benefit from steady readability.
The overall tone is neutral and contemporary, with a slightly friendly character coming from the rounded bowls and uncomplicated forms. It reads as calm and practical rather than expressive, aiming for clarity and approachability.
The design intention appears to be a dependable, general-purpose sans that prioritizes clarity and consistency while retaining a mild warmth through rounded, geometric construction. It aims to provide a modern, versatile voice that stays out of the way in continuous text yet remains tidy and confident in display settings.
The design maintains a steady rhythm across mixed-case text, with clear distinctions between similar shapes (notably I/l and O/0) and numerals that follow the same geometric logic as the letters. Curves appear smoothly drawn and the joins are clean, supporting a polished, utilitarian look.