Serif Other Noho 11 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, packaging, elegant, ornate, airy, refined, display elegance, brand luxury, capital flourish, editorial tone, hairline, didone-like, swashy, calligraphic, delicate.
A delicate serif design with razor-thin hairlines, pronounced thick–thin modulation, and a crisp vertical stress. The letterforms are narrow-to-moderate in footprint with generous sidebearing feel, producing an open, airy rhythm in text. Many capitals feature distinctive curled entry strokes and finial-like terminals that read as ornamental rather than purely structural, while the lowercase stays comparatively restrained with fine serifs and smooth, rounded joins. Numerals follow the same hairline logic, with elegant curves and small finishing flicks that keep the overall texture light and refined.
Best suited to display typography such as magazine headlines, mastheads, lookbooks, luxury branding, beauty and fragrance packaging, and invitation or event collateral. It can work for short pulls of text or subheads when set with ample size and spacing, but it is visually optimized for larger sizes where its hairline contrast and ornamental capitals can be appreciated.
The overall tone is luxurious and editorial, evoking couture, beauty packaging, and high-end invitations. The swashed capital behavior adds a formal, slightly theatrical flourish, while the thin strokes keep the impression calm and sophisticated rather than bold or rustic.
The design intention appears to be a contemporary high-contrast serif with added decorative capital flourishes, balancing classic fashion-editorial cues with a personalized, boutique feel. Its structure prioritizes elegance and visual drama over neutrality, aiming to make titles and brand names feel premium and distinctive.
Because much of the design relies on extremely fine strokes and small terminal details, the face appears most comfortable at display sizes where the hairlines and curls remain visible. The decorated capitals create a strong personality and can become the dominant visual feature when used in all-caps settings.