Sans Normal Lilav 5 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Averta PE' by Intelligent Design, 'Futura Now' by Monotype, 'Performa' by Resistenza, 'Futura SB' by Scangraphic Digital Type Collection, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, short slogans, sporty, punchy, energetic, playful, poster-ready, impact, motion, display readability, bold branding, slanted, compact, rounded, bulky, bouncy.
A compact, heavy sans with a consistent forward slant and rounded, softly squared terminals. Counters are relatively tight and strokes stay broadly even, giving the letters a dense, blocky texture. Curves are generously smoothed (notably in C, G, S, and the numerals), while joins and diagonals keep a slightly sheared, athletic stance. Overall spacing and proportions produce a lively rhythm with sturdy, high-impact silhouettes.
Best suited to display contexts where impact matters: headlines, posters, and prominent callouts. It can work well for sports or event branding, promotional graphics, and packaging that benefits from a compact, high-energy voice. For longer text, the dense color and tight counters suggest using larger sizes with generous leading.
The face reads energetic and extroverted, with a sporty momentum created by its pronounced slant and chunky forms. Its rounded corners and buoyant curves keep the tone friendly rather than aggressive, making it feel playful and headline-driven. The overall impression is bold and attention-seeking, suited to upbeat, action-oriented messaging.
The design appears intended to deliver a bold, fast-moving presence with approachable rounding—prioritizing strong silhouettes and a lively forward motion over delicate detail. Its compact build and uniform stroke behavior aim for immediate readability and emphatic emphasis in branding and display typography.
Uppercase forms are particularly strong and poster-like, while lowercase keeps the same compact build and rounded shaping for visual continuity. Numerals are hefty and highly legible at display sizes, matching the letterforms’ broad, simplified construction.