Sans Normal Kegov 4 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Branding SF' by Latinotype, 'Cebreja Extra' by Rafaeiro Typeiro, and 'Plantago' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, sporty, dynamic, confident, retro, loud, space saving, impact, motion, brand voice, display emphasis, rounded, compressed, oblique, blocky, smooth.
A heavy, compressed oblique sans with rounded corners and smooth, swelling curves. Strokes stay broadly uniform, with softened terminals and subtle calligraphic tapering created by the slant and curved joins rather than sharp contrast. Counters are compact and often teardrop-shaped, and the overall texture is dense, with tight interior space and sturdy verticals that keep letterforms stable at display sizes. Numerals follow the same compact, rounded construction, reading as bold, simplified silhouettes.
Best suited to short, high-impact settings such as headlines, posters, logo wordmarks, and packaging callouts where dense black shapes and a consistent oblique angle help grab attention. It can also work for sports or event branding that benefits from speed and punch, while longer text will likely feel heavy and compact.
The overall tone is energetic and assertive, with a fast, forward-leaning rhythm that feels sporty and attention-grabbing. Its rounded geometry adds a friendly, slightly retro warmth, while the weight and compression push it toward headline impact and bold branding.
The design appears intended to deliver maximum visual impact in limited horizontal space, combining a strong oblique stance with rounded, simplified forms for a bold, approachable display voice.
The caps feel tightly set and uniform in height, while the lowercase introduces more personality through curved entry/exit shapes and bouncy bowls. The slant is consistent across letters and figures, giving lines of text a cohesive, accelerating flow.