Sans Normal Ipmuj 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Retail Price JNL' by Jeff Levine, 'Reflex Pro' by RMU, 'Almarose' by S&C Type, 'Fortune Mouner' by Viswell, and 'dT Jakob' by dooType (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, handmade, chunky, retro, friendly, display impact, handmade look, friendly tone, retro flavor, high legibility, rounded, soft corners, irregular edges, inked, bouncy.
A heavy, rounded sans with thick strokes and softly squared terminals. Letterforms are built from simple, bulbous shapes with slightly uneven, hand-cut looking edges that introduce a subtle wobble to straight stems and flat bars. Counters are compact and often off-round, and joins feel blunt rather than sharply engineered. Proportions vary from glyph to glyph, giving the set an intentionally irregular rhythm while maintaining clear silhouettes across the alphabet and numerals.
Best suited to headlines and display settings where its bold silhouettes and tactile edge can carry personality—posters, packaging, merch, stickers, and playful branding. It can work in short blurbs or captions when set with generous tracking and line spacing, but its textured outlines and heavy color make it most effective at larger sizes.
The overall tone is playful and informal, with a crafty, homemade feel that reads as friendly and approachable. Its chunky weight and gently uneven contours add a vintage, poster-like personality, suggesting humor and spontaneity rather than precision or restraint.
The design appears intended to mimic a bold, hand-cut or stamped display style while staying highly legible. By combining rounded construction with controlled irregularity, it aims to deliver a friendly, retro-leaning impact for attention-grabbing titles and graphic applications.
The texture created by the subtly jagged outlines becomes more noticeable at larger sizes, where the edge character reads as deliberate. In running text, spacing appears open enough to keep the dense shapes from clumping, while the varied widths contribute to a lively, hand-lettered cadence.