Serif Normal Olmup 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Zine Serif Display' by FontFont, 'ITC Weidemann' by ITC, 'Margon' and 'Orbi' by ParaType, and 'Gart Serif' by Vitaliy Gotsanyuk (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazines, institutional, authoritative, traditional, academic, formal, readability, tradition, credibility, print tone, versatility, bracketed, robust, transitional, sturdy, bookish.
A robust serif with clearly bracketed serifs, firm vertical stress, and a relatively compact, controlled rhythm. Strokes are confidently weighted with moderate contrast and smooth, slightly rounded joins that keep counters open in both capitals and lowercase. Proportions feel classic and steady, with conventional cap shapes, a two-storey “a,” a double-storey “g,” and ball terminals appearing in select lowercase forms; numerals are lining and solidly proportioned for text and display settings alike.
Well-suited to editorial typography where a sturdy serif voice is needed for headlines, subheads, and pull quotes, and it can also serve comfortably for book-style text when set with generous leading. It fits formal communications such as reports, academic materials, and branding that benefits from a conventional, established tone.
The overall tone is traditional and authoritative, with a familiar book-and-newspaper flavor. Its weight and crisp serifing convey seriousness and trust, making it feel institutional and editorial rather than decorative.
The design appears intended as a dependable, classic text serif with enough weight and clarity to hold up in prominent settings, while maintaining a familiar, readable construction for extended use.
Round letters show a subtle narrowing at the curves that reinforces a formal, print-oriented texture. The italic is not shown; all samples present a consistent roman voice with strong emphasis at larger sizes.