Sans Normal Asmov 16 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, friendly, corporate, versatility, legibility, modernity, clarity, rounded, geometric, open apertures, monoline, high legibility.
This typeface presents a clean, monoline construction with broadly rounded, geometric curves and consistent stroke thickness. Letterforms lean toward circular bowls and smooth joins, with open counters and relatively open apertures that keep shapes clear at text sizes. Terminals are largely straightforward and unadorned, producing a crisp silhouette, while capitals show stable proportions and even spacing. The lowercase maintains a compact vertical feel with a relatively short x-height, and the numerals are simple, well-balanced, and easy to distinguish.
It works well for interfaces, product copy, and general-purpose branding where clarity and a modern voice are needed. The even texture and open forms also suit editorial layouts, reports, and presentation materials, and it should hold up well in short headings and navigational labels.
Overall, the font reads as neutral and contemporary, with a calm, practical tone. Its rounded geometry adds a mild friendliness without becoming playful, making it feel dependable and broadly applicable.
The design appears intended as a straightforward, versatile sans with geometric underpinnings, prioritizing clarity, consistency, and an even typographic color across a wide range of everyday applications.
In running text, the rhythm is steady and even, with smooth curves in letters like C, G, O, and Q and clear differentiation in forms such as I/l and 0/O through proportion and construction. The shapes stay consistent across the alphabet, supporting a uniform color on the page.