Sans Normal Asmoh 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau, 'Faber Sans Pro' by Ingo, and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: ui text, product branding, editorial, signage, presentations, clean, neutral, modern, friendly, clarity, versatility, approachability, modernity, rounded, open, geometric, crisp, legible.
A clean sans with rounded, circular construction and steady stroke weight. Curves are smooth and generous, terminals are neatly finished, and counters stay open, giving letters like C, G, O, and e a clear, airy interior. Proportions feel balanced with moderate ascenders and descenders, while the overall rhythm is even and readable across mixed case and numerals. The uppercase set is straightforward and stable; the lowercase shows simple, contemporary forms with a single-storey a and g and a compact, practical f and t.
This font suits interface labels, product copy, and general-purpose branding where a clean, modern voice is needed. It also performs well in editorial layouts and presentation materials thanks to its even color and open counters, and it can work for signage where quick recognition is important.
The tone is contemporary and unobtrusive, projecting clarity and approachability rather than strong personality. Its rounded geometry adds a mild friendliness, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a dependable, contemporary sans for everyday communication, emphasizing clear shapes, open interiors, and consistent rhythm. Rounded geometric cues suggest an aim to feel modern and approachable while remaining broadly functional.
Diagonal letters (K, V, W, X, Y) keep crisp joins and consistent angles, contributing to a tidy texture in headlines. Numerals appear straightforward and utilitarian, matching the letterforms without decorative quirks.