Script Atkul 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: packaging, greeting cards, social posts, posters, craft branding, friendly, playful, casual, handmade, warm, approachability, handmade charm, cheerful display, informal branding, rounded, bouncy, monoline-ish, brushy, looped.
A lively handwritten script with rounded forms and a gently bouncy baseline rhythm. Strokes read as smooth and brush-like with subtle swelling and tapering at turns and terminals, creating a soft, organic texture rather than crisp calligraphic edges. Letterforms favor open counters, generous curves, and frequent loops in ascenders/descenders, while capitals are simplified and slightly whimsical, giving the set an approachable, informal consistency. Numerals follow the same fluid, drawn quality, with curved figures and occasional hook-like terminals.
Well-suited to short-to-medium display copy where warmth and personality are desired—such as packaging, invitations and greeting cards, café or boutique branding, social media graphics, and cheerful poster headlines. It can also work for pull quotes or section headers when a human, handmade voice is needed.
The overall tone feels cheerful and personable, like neat marker lettering or a polished note written by hand. Its loops and soft terminals add a lighthearted, crafty character that suggests friendliness and ease rather than formality.
The design appears intended to deliver a clean, legible handwritten script with a playful cadence—capturing the charm of hand lettering while keeping proportions and spacing consistent enough for practical display typography.
In text, the rhythm is steady and readable, with clear word shapes driven by rounded bowls and prominent ascenders. The script flavor comes through in the flowing construction and occasional connecting impulses, but many letters still stand comfortably on their own, reinforcing an everyday handwritten feel.