Script Atluv 10 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, social media, headlines, invitations, friendly, playful, approachable, casual, cheerful, human warmth, handmade feel, expressive display, informal elegance, rounded, brushy, bouncy, looped, high-contrast terminals.
A lively brush-pen script with rounded forms, slightly slanted rhythm, and a soft, bouncing baseline. Strokes show visible pressure changes with tapered entries and exits, creating smooth joins and teardrop-like terminals. Letterforms are compact and upright enough to stay readable, while generous curves, loops, and occasional swashy connections give the texture a continuous handwritten flow. Numerals and capitals follow the same brush logic, with simplified shapes and consistent stroke endings that keep the set cohesive.
Well-suited for short-to-medium display copy such as logos, café or boutique branding, packaging callouts, greeting cards, invitations, and social posts where a friendly handwritten voice is desired. It can also work for pull quotes and subheads when paired with a simpler text face for body copy.
The overall tone feels warm and personable, like neat marker lettering with a bit of flair. Its looping connections and soft terminals lean toward upbeat, craft-forward communication rather than formal or restrained typography.
The design appears intended to capture the immediacy of brush lettering while staying controlled and repeatable for consistent typesetting. It balances expressive loops and smooth connections with simplified structures to remain legible in common display contexts.
Spacing and joins are designed to maintain momentum across words, producing an even, rhythmic color in text. The thick downstrokes and rounded counters create strong silhouette recognition at display sizes, while finer hairlines and tight interior spaces suggest avoiding very small sizes or low-contrast backgrounds.