Sans Normal Ugbey 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Wienerin' by Sudtipos (names referenced only for comparison).
Keywords: headlines, subheads, magazines, book typography, branding, editorial, refined, neutral, bookish, modern-classic, readability, elegance, editorial tone, brand polish, clarity, crisp, brisk, clean, open, airy.
This typeface presents as a crisp, high-contrast roman with smooth, round curves and sharply finished terminals. Strokes transition distinctly between thick verticals and thin horizontals, giving letters a polished, print-like rhythm. Proportions are balanced with open counters and clear apertures, and the overall spacing feels even and composed in both uppercase and lowercase. Numerals follow the same contrast pattern, with elegant curves and narrow hairlines that read cleanly at display sizes.
It suits editorial headlines and subheads where contrast and elegance add hierarchy, and it can also serve as a sophisticated text face in well-printed or high-resolution environments. The restrained, polished forms make it a strong option for brand identities, packaging, and pull quotes that need a modern-classic voice.
The overall tone is refined and editorial, with a calm, authoritative presence that feels at home in literature, magazines, and brand communications. Its contrast and tidy construction add a slightly formal, cultivated character without becoming ornamental.
The design appears intended to deliver a clean, contemporary reading experience with traditional contrast cues, combining smooth round construction with sharp finishing for a refined page color and dependable clarity.
The sample text shows strong word-shape consistency and a steady baseline, while the thin strokes and hairline joins suggest the design is most comfortable where rendering is clean and sizes aren’t extremely small. Curved letters maintain a smooth, continuous flow, and straight-sided forms stay crisp, creating a confident, composed texture in paragraphs.