Sans Normal Ufgeh 2 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, posters, branding, authoritative, classic, formal, confident, display impact, editorial tone, classic authority, refined contrast, wedge terminals, bracketed joins, calligraphic, sculpted, bookish.
A heavy, high-contrast roman with sculpted curves and crisp, wedge-like terminals. Strokes transition sharply from thick to thin, especially in round letters and diagonals, producing a chiseled, calligraphic feel. Counters are generous and openings stay clear at display sizes, while joins and terminals show subtle bracketing that softens the overall texture. Proportions are sturdy and slightly condensed in feel in some capitals, with a consistent baseline and a firm, upright stance across the set.
Best suited to headlines, subheads, and short passages where its contrast and sculpted terminals can be appreciated. It works well for magazine and editorial design, cultural or institutional branding, and poster typography that needs a classic but forceful presence. For long body text, it will be most comfortable at larger sizes with adequate line spacing due to its strong stroke modulation.
The tone is assertive and traditional, with an editorial seriousness that reads as established and dependable. Its sharp terminals and strong contrast add a touch of drama and refinement without becoming delicate. Overall it conveys a confident, institutional voice suited to prominent statements.
The design appears intended to deliver a classic, authoritative voice with modern crispness: high contrast for elegance, wedge terminals for impact, and sturdy proportions for clarity at display sizes. It aims to balance refinement and strength, creating a serifed editorial look that stands out without relying on ornament.
The numerals and capitals appear designed for emphasis, with strong silhouettes and pronounced contrast that create striking word shapes in headlines. Lowercase details (like the two-storey forms and ear/terminal treatments) reinforce a literary, bookish character rather than a purely geometric one.