Sans Normal Ludin 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'BR Shape' by Brink, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, friendly, energetic, modern, impact, attention, momentum, modernity, approachability, rounded, sturdy, compact, slanted, blocky.
A heavy, slanted sans with broad proportions and dense, even strokes. Forms are built from large rounded bowls and softly chamfered joins, giving corners a cushioned, engineered feel rather than sharp geometry. Counters stay relatively open for the weight, while terminals read as clean, cut finishes. The overall rhythm is assertive and steady, with consistent curvature across rounds (O/C/G) and sturdy, simplified structures in straight-sided letters (E/F/H/N).
Best suited for headlines, short calls-to-action, branding wordmarks, and packaging where strong presence is needed. It performs well in display settings such as posters, event graphics, and sports or lifestyle identities, and can add momentum to UI hero text or promotional banners when set with generous spacing.
The tone is confident and high-impact, with a sporty forward motion from the slant and a friendly approachability from the rounded shapes. It feels contemporary and attention-grabbing, suited to bold messaging rather than subtlety.
Designed to deliver maximum visual impact with a cohesive, rounded industrial geometry and a forward-leaning stance. The goal appears to be a bold, modern display voice that stays readable while projecting energy and confidence.
Uppercase shapes appear especially strong and billboard-like, while lowercase keeps a compact, workmanlike construction that maintains clarity at large sizes. Numerals are robust and highly legible, matching the same rounded, solid texture as the letters.