Sans Normal Lanew 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Oceanwide Pro' by California Type Foundry, and 'Oktah' and 'Oktah Neue' by Groteskly Yours (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, confident, playful, modern, loud, impact, energy, attention, approachability, modernity, rounded, geometric, soft corners, bulky, oblique.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are thick and largely uniform, with softly eased corners and generous curves that keep counters open despite the weight. The slant is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm; terminals are mostly blunt and clean, and joins feel sturdy rather than delicate. Overall spacing reads comfortable for such a dense weight, helping the alphabet and numerals stay legible at display sizes.
Best suited to headlines and short bursts of text where bold, forward motion is desired—posters, brand marks, product packaging, and promotional graphics. It also fits sports and entertainment contexts where a punchy, modern sans can carry high contrast in message even with minimal typographic styling.
The tone is energetic and assertive, with a friendly, approachable edge coming from the rounded shapes and bouncy slant. It feels contemporary and attention-seeking—more about impact and momentum than refinement—suggesting an upbeat, action-oriented voice.
The design appears intended to deliver maximum visual impact with a clean, geometric sans structure, combining a consistent oblique stance with rounded, heavy forms for a dynamic yet approachable display voice.
Round letters like O/C/G are notably full and smooth, while diagonals (A/V/W/X) look stable and blocky, reinforcing a strong, poster-like presence. The numerals share the same muscular, forward-tilted attitude, keeping a cohesive texture between text and figures.