Slab Square Rula 6 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, carnival, vintage, rugged, playful, impact, nostalgia, display, blocky, bracketless, compact, chunky, posterlike.
A compact, heavy slab-serif with chunky, rectangular serifs and flat, square-ended terminals throughout. Strokes are thick and largely uniform, with slightly softened corners and mild irregularities that give the outlines a subtly worn, stamped feel. Counters are small and tight, and the overall rhythm is dense, emphasizing dark typographic color. The lowercase is sturdy and straightforward with a single-storey “a,” a round, closed “e,” and a hooked descender on “q,” while the numerals are bold and blocklike with broad curves and short slabs.
Best suited to display settings such as posters, headlines, storefront-style signage, labels, and packaging where a bold, vintage flavor is desired. It can work well for short blocks of copy, pull quotes, and titling where strong presence and a period feel are more important than airy readability.
The tone reads as old-time and show-poster-like, evoking Western signage, circus bills, and vintage advertising. Its weight and compactness make it feel assertive and attention-grabbing, while the slightly roughened shaping adds a friendly, handcrafted character.
The design appears intended to reinterpret classic slab-serif display lettering with a compact footprint and a slightly distressed, inked impression. The goal seems to be maximum impact and recognizability in large text, with a nostalgic, showbills-and-signpainting attitude.
The heavy slabs and tight internal spaces favor larger sizes, where the characteristic terminals and dense texture read clearly. In longer lines of text, the strong verticals and dark color can create a pronounced, emphatic voice rather than a quiet reading texture.