Serif Normal Pekod 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, elegant, dramatic, refined, luxury appeal, editorial impact, display refinement, classic revival, hairline serifs, sharp terminals, bracketed serifs, sculptural, crisp.
A high-contrast serif with pronounced thick–thin modulation, hairline joins, and crisp, sharply finished terminals. Serifs are fine and elegant, with a mostly traditional, bracketed feel, while the strokes resolve into pointed or tapered ends that keep the texture lively. Counters are relatively open and the overall proportions read generous, giving the face a spacious rhythm in all-caps and a sturdy presence in text despite the delicate hairlines.
This style excels in editorial headlines, magazine typography, brand marks, and packaging where sharp contrast and refined detail can be appreciated at larger sizes. It can also work for short blocks of text or pull quotes when ample size, leading, and printing conditions preserve the hairlines.
The font conveys a polished, fashion-forward tone—luxurious and formal, with a distinctly dramatic sparkle from its extreme contrast. It feels confident and curated, suggesting premium editorial styling rather than casual everyday utility.
The design appears intended to deliver a contemporary take on classic high-contrast serif typography—prioritizing elegance, impact, and a polished typographic voice suited to premium communication.
In running text the alternating thick verticals and hairline horizontals create a sparkling, high-end page color. Numerals and capitals appear designed for display clarity, with a clean, contemporary sharpness layered onto a classic serif foundation.