Serif Contrasted Upte 3 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Bluteau Fine' by DSType and 'Acta Display', 'Acta Pro Display', 'Mafra', 'Mafra Deck', 'Mafra Display', 'Mafra Headline', and 'Velino Display' by Monotype (names referenced only for comparison).
Keywords: headlines, magazines, fashion, posters, branding, luxury, editorial, dramatic, classical, luxury display, editorial impact, premium branding, dramatic contrast, hairline serifs, sharp terminals, crisp, elegant, formal.
A refined display serif with extreme stroke modulation, combining dense vertical stems with needle-thin hairlines and serifs. The design shows mostly unbracketed, razor-like serifs and pointed terminals, with smooth, high-contrast curves in rounds and a distinctly vertical, composed stance. Capitals feel sculpted and stately, while the lowercase keeps a controlled, bookish rhythm; proportions are generous overall, with noticeable width variation across letters. Numerals share the same sharp contrast and crisp finishing, reading as formal and title-oriented rather than utilitarian.
Best suited for large-scale typography such as magazine headlines, fashion and beauty branding, poster titles, and elevated packaging. It excels where crisp contrast and fine detailing can be preserved, and where a dramatic serif voice is desirable.
The overall tone is polished and theatrical, projecting a sense of luxury and ceremony. Its sharp contrast and fine details create a dramatic, high-fashion mood that feels premium and intentional, with a classic editorial sensibility.
The design appears intended to deliver an upscale, attention-commanding serif for display use, emphasizing sharp hairlines, precise terminals, and a composed vertical presence. It aims to evoke classic sophistication while adding visual drama through strong modulation and tailored proportions.
In the text sample, thin strokes and hairline serifs become key visual features at larger sizes, giving the face a sparkling texture and strong typographic color changes within words. The distinctive width shifts between characters add dynamism and a tailored, couture-like presence in headlines.