Sans Normal Abmor 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, mobile apps, branding, marketing, captions, modern, clean, friendly, casual, dynamic, readability, modern utility, approachable tone, subtle emphasis, oblique, humanist, rounded, open apertures, smooth curves.
This is an oblique sans with smooth, rounded construction and a steady, low-contrast stroke. Letterforms lean consistently to the right, with soft terminals and generous curves that keep counters open and shapes readable. Proportions feel balanced rather than condensed, with a straightforward, contemporary rhythm; the round letters stay circular and the straight strokes remain crisp without sharp, calligraphic modulation. Numerals follow the same simple geometry and maintain clear differentiation at text sizes.
It works well for UI copy, app and web interfaces, and short-to-medium passages where a slanted sans adds motion without sacrificing clarity. The clean geometry also suits branding, packaging, and marketing headlines, while the open forms make it dependable for labels, captions, and navigational text.
The overall tone is modern and approachable, with a relaxed, forward-leaning energy that reads as informal but still controlled. It feels suitable for contemporary interfaces and branding that wants clarity without looking rigid or overly technical.
The design appears intended as a versatile oblique sans that pairs everyday readability with a subtle sense of movement. Its rounded, low-contrast construction suggests an emphasis on clarity across screen and print contexts while maintaining a contemporary, friendly voice.
The oblique angle is pronounced enough to signal emphasis, yet the spacing and round forms prevent it from appearing aggressive. Uppercase shapes stay clean and unadorned, while lowercase forms retain a simple, utilitarian structure geared toward readability.