Print Ruwa 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, headlines, packaging, social media, invitations, friendly, casual, playful, energetic, approachable, handwritten feel, casual branding, friendly display, quick emphasis, expressive text, brushy, rounded, bouncy, lively, informal.
A lively, brush-pen style script with a consistent forward slant and thick, rounded strokes. Letterforms are mostly unconnected, with soft terminals and occasional tapered joins that suggest fast, confident writing. Proportions are compact in the lowercase, with small counters and a slightly bouncy baseline that creates an animated rhythm. The overall texture is dark and even, relying on stroke mass rather than sharp contrast for emphasis.
It works well for short to medium text where personality matters—posters, headlines, packaging callouts, social media graphics, and casual invitations or announcements. The strong stroke weight makes it hold up at larger sizes and in high-contrast settings where a handwritten feel is desired.
The font feels upbeat and personable, like handwritten notes or quick marker lettering. Its loose, chatty rhythm and rounded forms convey friendliness and spontaneity, leaning more casual than formal.
The design appears intended to simulate quick, confident brush handwriting in a clean, repeatable way, prioritizing warmth and immediacy over strict regularity. It aims to deliver an expressive, informal voice while staying legible in typical display and branding contexts.
Uppercase forms read as simplified, handwritten caps that harmonize with the lowercase rather than behaving like a separate display alphabet. Numerals are similarly informal and rounded, matching the same brushy weight and slanted posture, which keeps mixed-content lines cohesive.