Sans Normal Nomul 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica; 'Big Vesta', 'Praxis', and 'Praxis Next' by Linotype; and 'Negara Serif' by Monoco Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, playful, impact, legibility, modernity, approachability, geometric, rounded, compact, sturdy, clean.
A heavy, geometric sans with rounded bowls and large, open counters that keep the shapes readable despite the dense weight. Curves are smooth and circular, while terminals and joins are decisively cut, giving a clean, constructed feel rather than a soft handwritten one. Proportions skew broad and stable, with a high x-height and short extenders that create a compact vertical rhythm in text. Spacing appears firm and even, supporting big, blocky word shapes in headlines.
This face performs best at display sizes where its mass and broad geometry can deliver impact—headlines, posters, and attention-grabbing brand statements. It also suits packaging and signage that need fast recognition at a glance, and short UI or social graphics where compact, punchy line breaks are common.
The overall tone is assertive and upbeat, with a friendly accessibility driven by round forms and generous apertures. It reads as contemporary and energetic, suited to messaging that wants to feel direct, simple, and confident rather than delicate or formal.
The design intent appears focused on maximum presence and clarity: a bold, geometric sans optimized for strong silhouettes, high legibility at large sizes, and a modern, approachable voice.
Uppercase forms present strong, simplified silhouettes, while lowercase shapes maintain clear differentiation through open counters and straightforward construction. Numerals are similarly weighty and geometric, matching the letterforms for consistent texture in mixed alphanumeric settings.