Sans Normal Nomeg 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'Acumin' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modern utility, brand voice, display strength, heavyweight, geometric, rounded, blocky, high-impact.
A heavy, geometric sans with broad proportions and clean, uniform strokes. Curves are built from near-circular bowls and smooth arcs, while joins and terminals stay crisp and minimally treated, keeping the silhouettes compact and sturdy. Counters are relatively small for the weight, producing strong, dark word shapes; apertures are moderately open, and diagonal forms (like V/W/X) are wide and stable. The overall rhythm is even and highly consistent across caps, lowercase, and figures, with sturdy verticals and simple, functional construction.
Best suited for high-impact applications such as headlines, advertising, posters, signage, and packaging where strong presence and quick recognition matter. It also works well for logos and brand systems that want a robust, approachable voice, and for short UI labels or callouts when ample spacing is available.
The tone is bold and direct, with a friendly modernity coming from the rounded geometry and uncomplicated shapes. It feels assertive and contemporary—designed to command attention without becoming decorative or quirky.
The design appears aimed at delivering maximum visual weight and clarity with a simple geometric construction, prioritizing bold legibility and contemporary neutrality. It’s likely intended as a dependable workhorse for attention-grabbing typography across print and digital layouts.
In text, the font creates dense, impactful lines; the heavy color and broad set benefit from generous leading and comfortable tracking to keep long passages from feeling crowded. Numerals match the letterforms in mass and presence, reading clearly in display contexts.