Sans Other Bidis 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, children's, branding, playful, quirky, friendly, retro, informal, personality, approachability, display impact, informality, retro charm, rounded, bouncy, chunky, soft corners, offbeat.
A heavy, rounded sans with a lively, irregular rhythm and subtly uneven widths across glyphs. Strokes are solid and low-contrast with softened corners and slightly wobbly verticals that keep the texture animated rather than rigid. Counters are generally generous and open, with simplified, chunky joins and terminals that read as gently blunted or tapered. Uppercase forms are compact and sturdy, while the lowercase maintains clear, straightforward construction with a notably buoyant baseline feel in words and lines of text.
Best suited for short-form typography where personality matters: headlines, posters, event graphics, packaging, and expressive branding. It can also work for children’s materials, social media graphics, and playful editorial callouts where a friendly, informal voice is desired.
The overall tone is upbeat and personable, with a hand-made, slightly mischievous character. Its uneven bounce and soft geometry suggest casual, kid-friendly, or throwback sensibilities rather than corporate neutrality. The font projects approachability and humor, making text feel conversational and energetic.
The design appears intended to inject warmth and character into a sans framework by combining chunky, rounded shapes with controlled irregularity. It prioritizes a memorable, animated texture and approachable tone over strict geometric precision, aiming for standout display impact and an easygoing voice.
In running text, the irregularities create strong display presence and a distinctive word-shape pattern, especially at larger sizes. The numerals match the same chunky, rounded construction and carry the same playful instability, helping headlines and callouts feel cohesive.